Diversity, Equity And Inclusion

We began our DEI journey in 2022, starting with an honest look at ourselves as an organisation.

Since then, we’ve made progress as a team—learning, unlearning, and taking action. But we know this work is never finished. Our focus now is not only on how we grow, but how we can support our entire industry to make meaningful, lasting change together.

Our DEI Taskforce

In 2024, we established the WAMA DEI Taskforce to guide, develop, and activate our roadmap for a more inclusive marketing community.

The Taskforce brings together passionate members who care deeply about shaping an industry where everyone belongs and thrives. There’s still so much to do. That’s why we’re always looking for more hands, voices, and skills to join the movement. If you’re ready to be part of positive change in WA’s marketing community, we’d love to hear from you.

The 2026 DEI Survey

We’re checking in again, two years on from our 2024 DEI report A Way to Go.

We want WA’s marketing, advertising and communications community to share their experiences of diversity, equity and inclusion at work so we can see what’s improved, what hasn’t and are the things we said mattered two years ago actually showing up in our workplaces today? The 2026 DEI Survey is open to anyone working across marketing, advertising, communications and creative production in WA. It’s completely anonymous, and every perspective helps us build a more honest picture of where our industry is today.

 

Take the Survey

We value your input

For giving your time to share your experience, you’ll go in the draw for one of 10x $100 GiftPay gift cards as a thank you.

Note: if you completed the survey anonymously, prior to the prizing update, please reach out to us at hello@wearewama.org to add yourself to the prize draw.

Our DEI Report

Our 2024 DEI Report, A Way to Go, provides a critical benchmark for WA marketers. It highlights the lived experiences of our community, identifies the gaps we must close, and outlines seven key recommendations for building a fairer, more inclusive industry.

The report calls for long-term, authentic commitment—not tick-box initiatives—and gives leaders and organisations practical ways to start making change today.

Download the report

What’s your DEI challenge?

Our research shows there is still a way to go. From representation gaps and bias to workplace barriers and culture change, the challenges are complex—but not insurmountable.

Whether you’re an individual marketer, a leader, or part of a small or large organisation, you’ll find practical actions and curated resources here to help you move forward. Together, we can create a marketing industry that reflects and supports the diversity of Western Australia.

Our Current Focus

While we continue to work across all seven recommendations, our current priorities are:

Leadership

creating pathways for diverse leaders and decision-makers

Allyship

equipping people at every level to actively support others

Career growth

ensuring equitable access to opportunities, mentoring, and advancement

Join Our DEI Taskforce

There’s still so much to do. That’s why we’re always looking for more hands, voices, and skills to join the movement. If you’re ready to be part of positive change in WA’s marketing community, we’d love to hear from you.

Join our DEI taskforce

Stay Connected

Discover stories that inspire, educate, and engage. We encourage you to explore our news updates regularly, as they serve to empower and connect marketing professionals across the region.

Upcoming Event

The Great Debate: Purpose vs Profit

When: 22 October, 2026

Where: Fraser's, Kings Park / Kaarta Gar-up

Western Australian Marketing Association Marketing Industry Breakfast November 2025 – The Great Debate