Company Description
WAMA (WA Marketing Association Inc.) is a not-for-profit organisation that champions the WA marketing community. We provide a space for marketing professionals to connect and share knowledge on industry best practice, and facilitate braver and more effective marketing practices. Our events, collaborations with organisations and industry bodies, and profiling of local standout work from WA individuals, agencies, and brands foster the community.
Role Description
The Head of Marketing is responsible for overseeing the marketing activities of the WA Marketing Association (WAMA), a not-for-profit, volunteer-run industry association. The Head of Marketing is a member of the WAMA Committee and is expected to attend relevant monthly meetings.
In this role, you will lead a subcommittee of marketing professionals to manage the association’s brand, promote events, and create engaging social media content to support the organisation’s objectives. This is a volunteer position that requires a commitment to the growth and success of the marketing industry in Western Australia.
Key Responsibilities:
1. Develop and implement marketing strategies:
- Collaborate with the marketing subcommittee to develop comprehensive marketing strategies aligned with the association’s goals and objectives.
2. Manage the association’s brand:
- Develop and maintain the WAMA brand identity that reflects the values and vision of the association.
- Oversee the brand guidelines and ensure consistent application across all marketing materials and platforms.
- Monitor brand perception and implement strategies to enhance brand awareness and reputation.
3. Promote association events:
- Collaborate with the Events subcommittee to develop marketing plans and promotional materials for association events.
- Utilise available channels to promote events and drive attendance.
- Measure the success of event marketing campaigns and identify areas for improvement.
4. Create engaging social media content:
- Develop a social media strategy to enhance the association’s online presence and engagement.
- Coordinate with the Marketing subcommittee to create compelling content for various social media platforms, including Facebook and LinkedIn.
- Monitor social media channels, respond to inquiries, and actively engage with the association’s online community.
5. Manage the WAMA website
- Oversee management of the associations website (wearewama.org.au) and ensure the content is updated and accurate.
6. Collaborate with internal and external stakeholders:
- Work closely with the association’s committees and volunteers to align marketing efforts with overall organisational goals.
- Liaise with external partners, sponsors, and industry professionals to maximize collaboration opportunities and enhance the association’s visibility.
Qualifications
- Proven experience in marketing, preferably in a leadership or management role.
- Strong understanding of marketing principles and best practices.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing platforms and social media management.
- Creative mindset with the ability to develop innovative marketing strategies.
- Strong organizational and project management skills.
- Ability to work collaboratively with a diverse group of volunteers.
- Passion for the marketing industry and a commitment to the association’s mission.
Note: As this is a volunteer position, compensation will not be provided. However, it offers a valuable opportunity to make a significant impact in the marketing industry while expanding your professional network and gaining relevant experience.
