Since inception, we wanted to address diversity, equity and inclusion (DEI).
Our industry – agencies, client side, and ourselves included – has some work to do to create safe and welcoming spaces where all creatives, copywriters, strategists, digital marketers, account managers and beyond, can thrive. An industry where the faces and voices in our ads, videos, podcasts; the people who craft the stories; the leaders who make big decisions; they look, sound, think, and represent the audiences we’re trying to connect with.
That’s our vision.
Our DEI vision
An equitable, inclusive marketing industry that reflects and values WA’s diversity.
Our guiding principles
Our guiding principles help us to do this work with the right approach and mindset.
- Nothing for them, without them – We elevate and collaborate with diverse voices.
- Learn from our mistakes – Be humble and transparent when we slip up, and share our learnings.
- Embrace baby steps – Celebrate small wins, but stay focused on the end goal.