Events

We host a handful of WAMA events each year, where hundreds of marketing professionals gather to hear valuable perspectives on the latest industry trends from a selected panel.

Whether it’s over a flat white at breakfast or a glass of red at a sundowner, we love bringing the industry’s top marketers together to connect and learn.

WHAT THEY SAY ABOUT US

Upcoming Events

Past Events

Great Debate: Does WA Creative compete at a world class level?

Date: 21st September 2023

The final WAMA brekky for the year is here! Join us for the great debate, as we discuss whether WA creativity has what it takes to compete at a world class level. Hear from some of WA’s best marketing minds debating what we hear more and more about everyday – whether our state can perform on a national and international stage when it comes to creativity. The event will follow a conventional debate format, with three arguments presented for each side and a rebuttal to close from the team captains. Our audience will be deciding who the winner is, so really, we need you.

Host

Kate O'Hara, CEO, Foodbank WA

Panel

For
Liz Hammond, Creative Director, Rare (Team Captain )
Tim Newton, Creative Lead, Wunderman Thompson
Secret Guest (watch this space)

Against
Richard Berney, Managing Partner, Berlin (Team Captain )
Rebecca Smith, General Manager Marketing, Brownes Dairy
Angus Ingram, Head of Brand and Campaigns, Minderoo

BOOK HERE

How I learned to stop worrying and love AI

Date: 15th June 2023

Step into the unknown exploring the future of marketing in an AI led/assisted world. This keynote and fireside chat is designed for forward-thinking marketers, creatives and innovators, who are eager to explore the opportunities that (generative) AI presents.

Our keynote speaker, Dr Kate Raynes-Goldie will talk all things AI from a philosophical and human connection perspective, including the benefits, risks and applications.….. and then the fireside chat with Josh Edge aims to unpack how “play” with AI, can inspire creativity and innovation in marketing, possibly like never before.

Host

Keynote: Dr Kate Raynes-Goldie - Cultural Anthropologist & Human Connection Designer

Panel

Fireside Chat:
Dr Kate Raynes-Goldie - Cultural Anthropologist & Human Connection Designer
Josh Edge - PADC President & Marketforce Head of Creative

BOOK HERE

DE&I (& Marketing)

The practice of diversity, equity and inclusion (DEI) is expanding and evolving, and brands are expected to deliver accordingly. So where do we start? The topic is vast and complex, and this is the beginning of a collective journey for our marketing community. Our goal is to leave you with an idea of the mindset and knowledge needed for your brand to take on diversity, equity and inclusion, as well as some practical first steps.

Host

Tui Raven, Creative Director at Tui Raven and Cultural Advisor

Panel

Tess Palmyre, Founder at Brandable, DEI Committee Member at WAMA
Choon Tan 陈俊彬, Chief Executive Officer at Pride WA
Andrew Fairbairn, President and WA State Director at Physical Disability Australia
Kevin Wilson, Co-Founder of Nani Creative

Inside Out Branding: The Power of Employee Experience

Our panel came together to discuss the art of attracting and retaining talent in the post-COVID candidate's market that we found ourselves in. We unpacked how to overcome hiring challenges, how to attract new talent, and how to retain them.

Host

Kate O'Hara, Foodbank WA

Panel

Gemma Kelly, Michael Page
Neil Cullingford, Murdoch University
Zoe Henham, Tattarang
Nicola Sonnenberg, Bonfire

Amongst the Stars – WA Marketing Industry Sundowner

An end of year excuse to frock up and toast WA's glorious marketers at our inaugural WAMA, ACA and PADC Industry Sundowner. It was a night for the books, with over 200 guests in attendance celebrating the year of strength, talent and resilience showcased by the WA marketing community.

IM: Innovation Matters

An intriguing discussion around the role of innovation and technology in marketing. From AI and VR to gamification, the panel shared learnings, insights, and challenges around embracing technology to better connect brands and customers.

Host

Gavin Bain, Wunderman Thompson

Panel

Jodi Cook, Synergy
David Cannington, Nuheara
Alison Balch, Pentanet

XM: Experience Matters

Our inaugural event where three marketing leaders shared their unique journeys into Customer Experience Management, and how they addressed the complex topic in their respective organisations.

Host

Gavin Bain, Wunderman Thompson

Panel

Peta Maddock, Water Corporation
Susie Davison, HBF
Danielle Giles, Scitech

WA Marketing Industry Sundowner

Date: 8th December 2022

Come along and chat to your favourite marketing mates one last spicy time before we bid the year farewell. Let’s reflect on the good, the bad and the ugly and toast it all, while we swap notes on “how fast the year has gone” when in fact it hasn’t been any shorter than any other year, ever.

Host

WAMA

BOOK HERE

What they say about our events

“The Advertising Council Australia is a proud supporter of WAMA. Their initiatives and events are always a great opportunity to bring together some of the most talented advertisers and marketers in Perth to discuss topical issues and allows all of us to better connect with each other, and the broader community.”

Melissa Vella

WA State Manager, Advertising Council Australia

“I’ve been attending the WAMA breakfasts since their inception, and from the beginning was so impressed by the whole combination – hugely talented and purpose driven committee, sold out events with a great vibe, and intelligent, thought-provoking discussions. The speakers have always been exceptional too – varied, accomplished, and interesting. I’ve told many client and peers about the WAMA breakfasts because I think they truly are the best in Perth for the industry.”

Lanna Hill

Founder / Director, Leverage

“I attended the WAMA Christmas Drinks and I really enjoyed it. It was like walking through my LinkedIn newsfeed irl. Really good opportunity to catch up with past colleagues and your marketing mates – but better yet, gives you a chance to meet people from the biz that you follow but haven’t ever met in person. Recommend!”

Carmelita Levene

Head of Social, So Media Group

“The WAMA events have been a great addition to the professional development and networking scene here in WA (and much needed after the COVID lockdowns). Really interesting and topical speakers, as well as an excellent mix of clients and industry representatives, which means the conversations around the table are rich and diverse. The more conversations of these nature that we can have together, the more the sector will grow in understanding and collaboration towards greater outcomes. Thanks WAMA for leading in this area.”

Natalie Jenkins

CEO, Block Branding

“I regularly attend the WAMA events along with my marketing team as a way to connect outside of the office in a stimulating environment, get inspired by what other brands and businesses are doing as best practice, and meet other marketing professionals in Perth. It is a great team building activity for marketing departments and something I recommend to show you care about your team’s learning through the relevant topics and of course, the energy is always fun and engaging. Can’t wait to get out to the next event!”

Jocelyn Da Silva

Chief Marketing Officer, Steel Blue Boots

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Coverage

The WA marketing association (WAMA) will champion WA’s local marketing community

Overwhelming turnout for the WA marketing association ‘Experience Matters’ breakfast

WAMA presents ‘IM: Innovation Matters’ event Thursday 2nd September – now sold out!

WAMA stages second successful breakfast event hearing from Synergy, Nuheara + Pentanet

Good times: WAMA, ACA and PADC toast 2021

A crowd of 300 join WAMA’s breakfast to discuss Inside Out Branding – The Employer Experience